The most important thing to remember is to compare:
- Coverage Limits and Amounts
- Deductibles
- Policy Conditions and Exclusions
You might also want to look at the way claims are handled. Some Insurance companies have 1-800 phone in claims 24 hours a day. Other's may offer you the personal service of dealing with a local claims office or adjuster and in some cases the sales agent.
Some insurance companies offer wonderful websites with a variety of interactive features including, policy changes and in some cases even claims handling.
Beyond the amount you pay for premiums it's also a good idea to understand the financial stability of the insurance company you place your trust and premiums with. In the event of a major disaster you want a solid insurance company behind you and one that won't be slow on large numbers of claims.
I would also advise that you talk with the representative and look for someone who is interested in talking with you about personal risk management. There are many Insurance Products out there to provide protection for people in different stages of life and for different areas. Dealing with a well educated insurance person who works to help clients manage risk is important.