The Unauthorized Biography of a Gecko or “The History of GEICO Insurance”
Leo and Lillian Goodwin took a calculated risk during the 1930’s Great Depression and started one of the most recognized and well known companies in the United States today. GEICO: Government Employees Insurance COmpany Leo Goodwin, believed lower costs by using direct marketing of carefully targeted consumer groups, would result in lower premiums for customers and company profits as well. Goodwin hit the nail on the head and business increased dramatically during 1936, when the GEICO operational headquarters was established in Washington, D.C. Lillian Goodwin worked in partnership with Leo to build the company from the very start. Lillian took … Continue reading