I guess she wears a business suit because she wants us to think she is the presidential mommy who never sleeps and always looks in on us in the dark night. The suggestion is that she is entering a child's bedroom to answer a landline phone, which is just weird.
This ad goes back to the Daisy ad from the
Johnson campaign in 1964. Same technique, but not the 11th hour timing, except for this crucial primary.
Back then, the idea was to scare people into believing that Barry Goldwater was a dangerous warmonger and LBJ was the common sense leader. The country was already reeling from the Kennedy assassination, and had survived the Cuban missle crisis in 1962, so it was easy to scare people. The Johnson "Daisy" spot aired the night before the election, if I remember correctly. Very little air time, and a huge influence.
Back in the 1960s, the phone would have been red, connecting a direct line to the Kremlin. This update shows a phone that is not cordless, and looks like a classic design.
So Hilary's ad is "Daisy - the Next Generation". Cheap. Very cheap. And not at all original.