http://en.wikipedia.org/wiki/CVS/Car...#Private_label
CVS has an extensive assortment of various private labels and proprietary brands. In addition to
CVS Brand, CVS also carries exclusive store brands under the names of
Essence of Beauty,
Gold Emblem, and
Life Fitness. CVS also holds exclusive contracts to sell propriety brands such as
Nuprin,
Christophe,
PreVentin-AT,
Skin Effects, and the European brand
Lumene. A new exclusive
Playskool line of baby care is also in CVS stores. CVS was also first to sell single-use digital cameras and camcorders from
Pure Digital.