Hey guys. The marketing company I work for recently started a campaign in conjunction with The Humane Society, Maddie's Fund and the Ad Council that is designed to change the image of the shelter animal. Annually about 1/3 of the animals who go into shelters are Euthanized even though these cats and dogs are healthy and would make excellent pets.
Check out a couple of Youtube videos about the topic which are very entertaining:
Here
and
Here
There is also a really cool 'Pet Personals' tool/site that you can use to find a shelter pet near you
here.