I saw on another board that it is in the april 1 ad. So hopefully it is an april monthly deal. I also saw on that same board that fructis sleek and shine shampoo has an ecb deal for $2 per bottle which started 3/15 and runs for march and april. They weren't sure of any limits though. They saw the little sign hanging in the store. HTH
Look around the beauty counters-- I found CVS $1 off coupons for this product-- with NO expiration date-- maybe a mfg coupon is coming... that would really sweeten it!!